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Are seasonal creatives worth it?

on December 09, 2020

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AppLovin's Alice Guillaume looks into how holiday-themed mobile creatives can drive UA and engagement

from GamesIndustry.biz https://ift.tt/37MtN8b
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GamesIndustry.biz

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A Long History in Ichthyology

By BY DEB AMLEN from NYT Crosswords & Games https://ift.tt/2RfnQsc //

Abuse allegations overshadow Activision Blizzard second quarter results

CEO Bobby Kotick insists "we remain intensely focused on the well-being of our employees" as publisher sees bookings drop 8% year-over-year from GamesIndustry.biz https://ift.tt/37hayUm //

Adult Swim delists four more indie games, stating developers are "not available" to take over as publisher

Adult Swim is delisting several more indie games, including Mega Coin Squad, Super House of Dead Ninjas, Traverser, and Zenzizenzic. In matching statements posted to all its titles' Steam pages , Adult Swim said that as it was "no longer able to continue as publisher" following changes at Warner Bros. Discovery , the games had to be "shut down". "Adult Swim is no longer able to continue as publisher for this game, and the developer is not available to take over as publisher at this time," the former publisher said. Read more from GamesIndustry.biz Latest Articles Feed https://ift.tt/DGoLapF //

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Are seasonal creatives worth it?

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