Mobile gaming’s moment is far from over. Adjust data from 2021 shows that sessions, installs, retention rates, time spent in-app, stickiness, and sessions per user per day all increased compared to 2020.
That would be impressive in a normal year, but is especially so considering the enormous growth we saw in 2020 as a result of the first COVID-19 lockdowns. With more eyes on mobile games than ever before, in-game advertising is also an increasingly important part of mobile growth strategies.
A study from data.ai and IDC revealed that mobile games are quickly overtaking the games industry as a whole – predicted to claim about 61% of the gaming market share in 2022 – which is huge considering that the figure was already an impressive 52% in 2021.
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