When a product is intrinsically entertaining, it can be easy to assume that an attractive and compelling brand will naturally develop around it. However, a lack of focus on actively creating a distinctive brand may mean that no matter how entertaining your game is, it doesn't stand out in a crowded marketplace.
In this article, we'll explore one potential route map to creating distinctive IP.
A clear, consistent, distinctive brand leads to a better chance of success. There's less to muddy the waters. Clarity creates cut-through in the noisiest of environments. This can be true when pitching to publishers, gaining share of voice in-house, at launch or maintaining a live game.
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