Loyalty programme PlayStation Stars is launching in Asia today (September 29), Sony announced.
In a post on PlayStation Blog, VP for network advertising, loyalty and licensed merchandise Grace Chen detailed the company's rollout plan, with the programme also due to launch on October 5 in North and South America, and on October 13 in Europe, Australia, and New Zealand.
PlayStation Stars is free to join and was announced last July, with players able to earn loyalty points and digital collectibles by taking part in various activities and challenges. Loyalty points can then be redeemed on a selection of PlayStation Store products.
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