"From the Western perspective, in the past few years, Smilegate has been slowly entering into the Western market with the mission to become recognized as a major player," Smilegate VP of business development Harold Kim tells us in a recent conversation around the company's 20th anniversary. "But we're still baby-stepping. I think the perception in the US is not there yet, but we're slowly being recognized."
For much of its lifespan, Smilegate has been synonymous with Crossfire, the phenomenally successful 15-year-old free-to-play first-person shooter with more than one billion registered users, a concurrent user record of 8 million, and minimal recognition among Western consumers.
"It's been a bumpy ride," Kim says when tracing the roots of Crossfire's success. "When we first launched the game back in 2007 for the Korean market, we didn't do very well."
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