The relationships between brands and video games has evolved over the years. We've gone from the days of lemonade mascots starring in their own platforming titles to a point where premium fashion labels like Gucci are finding ways to integrate their brands into hugely popular titles like Roblox.
At last month's GI Live London, a panel of experts discussed this changing relationship and what the industry can expect in the future when it comes to working with brands. The conversation – hosted by Dawn Paine, co-founder and CEO of creative agency Aurora – began with thoughts as to why more and more companies are seeking to establish a presence in video games.
"It is utter madness that most of the brands aren't talking about the spaces that the vast majority of the population are in"
from GamesIndustry.biz Latest Articles Feed https://ift.tt/LSNxi0u
//
Comments
Post a Comment