Ubisoft: We hope to reach all of our players on environmental themes

Ubisoft hopes to speak to all its players about the climate crisis.

Speaking to GamesIndustry.biz, Ubisoft’s Nicolas Hunsinger, who is director of Corporate Environmental Sustainability, wants the games industry to become a ‘catalyst for change’ in combatting climate issues.

It follows a series of in-game activations this month, which Ubisoft has put together to coincide with last week's COP27 Climate Change conference. The developers of Brawlhalla, Rocksmith+, Hungry Shark World and Trackmania all launched things within the game that was submitted to this year’s Green Game Jam. These ranged from in-game emotes (with proceeds going to environmental charities), to raising awareness around ocean ecosystems and the impact of wooden instrument production.

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