Microsoft's proposed acquisition of Activision Blizzard has the potential to rejuvenate games subscriptions, says a leading industry analyst.
It's been a tough year for the subscriptions business model. Microsoft says that it has around 25 million subscribers to Game Pass, which is ten million fewer than it had forecast for the financial year ending March 2022.
PlayStation has simplified and combined its PlayStation Plus and PlayStation Now offerings, but a drop of engagement over the summer saw its subscribers drop by 4% (roughly two million people).
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