Keywords has announced the acquisition of Milan-based PR and communications agency LabCom.
The terms of the acquisition included an initial cash consideration of €1 million, with Keywords issuing "up to 12,412 new ordinary shares as consideration three years following the acquisition date provided certain conditions are met."
LabCom tackles video games PR in Italy, for the likes of Riot Games, Konami and Bethesda, among others. It was founded in 2005 by Marco Giannatiempo, who is still heading the company and its 16 staff.
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