GDC 2023's AI buzz has a familiar feel | This Week in Business

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Last year in this space, we proclaimed that GDC was back, largely because the things that accompanied so many of the GDC weeks of years past were there.

But when I speak to people who were actually at the show last year (I was not), they have been quick to tell me that it was by no means a "normal" GDC, with far fewer people. A significant chunk of those who did show up also demonstrated considerable unease with the idea of going back to in-person events.

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