New York Times: "Buying Wordle substantially changed our business"

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At GDC 2023 this morning, New York Times executive producer Zoe Bell detailed the company's journey since acquiring hit word game Wordle in January 2022, and how it transformed its games business.

The success of Wordle drove engagement across the NYT's entire games portfolio, Bell explained, shedding light on what the company is looking for in its titles. She highlighted that Wordle ranked higher in search results in 2022 than Ukraine or the Queen.

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