Traditionally, the console and PC gaming markets have operated very differently to mobile. But that’s changing as technological advancements are allowing mobile developers to bring their games to console, and vice versa. Plus, as recent major acquisitions show, console and PC-first publishers are eyeing up the mobile market. Meanwhile, some of the most successful titles are embracing a cross-platform strategy from conception.
To adapt to this new environment, mobile analytics firm AppsFlyer expanded its multi-platform marketing and measurement solution to cover cross-platform expansions from mobile into console and PC, and vice versa.
AppsFlyer’s Director of Product Adam Smart discusses why it’s important that games companies take notice of this and ensure they have all the necessary tools and insights to adapt to this new environment.
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