From commercial animation to indie game debut success: The story of Ember Lab

Ember Lab has been around since 2009, starting out as a company specialising in commercial animation and digital content. But a decade later it would make its mark in video games with the release of Kena: Bridge of Spirits.

So how did its co-founders, COO Josh Grier and chief creative Michael Grier, go from wanting to become filmmakers to making a game that would catch the attention of Sony just as it was preparing to unveil PlayStation 5?

Speaking to the two softly spoken brothers at Develop, the difference between media matters less than being able to tell a story with original content. "We always knew that we wanted to make our own content, we've always been storytellers at heart," says Michael.

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