'I've turned down life-changing money': The story of Waffle

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When I was asked if I'd like to speak to James Robinson, the creator of Wordle-like browser game Waffle, I wasn't especially enthusiastic.

After Wordle took the world by storm, there was a rush of similar games: Quordle, Factle, Heardle… Waffle was simply another one of those. The hook I was given is that Robinson – a solo developer based in Portsmouth, UK – had struck a deal with Amazon that gives Prime subscribers an exclusive daily Waffle game. That's certainly a little more interesting, but I still wasn't convinced.

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