Report: Pokémon earned $11.6bn in licensed products revenue last year

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The Pokémon Company made $11.6 billion in licensed goods during 2022, according to a License Global report.

The consumer product and licensing research firm's annual Top Global Licensors report ranked 84 brands in global retail sales last year, with The Pokémon Company sitting at No.5 in the Top Ten.

Sales at the Japanese firm generated $11.6 billion (£9.1 billion) in licensing and merchandise profit in 2022 — an increase of 36.5% compared to $8.5 billion (£6.6 billion) made in 2021. Having made an additional $3.1 billion (£2.4 billion) in revenue, The Pokémon Company ranked No.2 under brand growth.

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