Life after FIFA: The birth of EA Sports FC and its mission to find 1bn fans

Back in 1993, EA's European office had obtained the FIFA license.

The group had managed, eventually, to persuade their parent company to let them make a football game. EA was a US-centric business at the time and football had collapsed in the country, so the publisher was hesistant. In the end, the project was greenlit, with a small team in Canada tasked with making the game.

The creation of FIFA is a remarkable trans-Atlantic story, and one for another day. But from there, the series went about transforming the world of sports video games (not to mention music in games, too). It had a fierce battle with Pro Evolution Soccer, it changed things again with the birth of Ultimate Team, and it has firmly established itself as the biggest game in most countries worldwide.

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