Why VR needs a new playbook – and where the industry should start

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In June, when Apple announced its XR headset, the Vision Pro, it took the internet by storm, generating an endless stream of coverage and early reviews praising its capabilities. Similarly, Meta's announcement of the Quest Pro last year also shone a spotlight on the world of VR and all of its potential. Broadly, the industry has spent the last two years making VR gaming more exciting, more immersive, and early adopters who have been around since the release of the first Quest in 2019 can attest to how far we've come.

Yet, despite all the hype, the industry continues to miss the mass VR adoption many expected by now, and IDC even showed a 20.9% decline in VR sales in 2022. On top of this, executives at Meta found that owners often use their headsets for only a few weeks, unveiling a clear engagement problem.

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