The games business experiences more than its fair share of controversies, but there's been a clear front runner in the controversy stakes over the past decade or so, and that's free-to-play games.
Though they're now firmly part of the landscape, and quite a few of the most successful games of the past years have used F2P business models, there's still a vocal group of consumers who are rubbed in all the wrong ways by this model.
It doesn't help that many early F2P games were pretty much exactly as exploitative as critics claimed – and even as well-crafted F2P games with thoughtful, generous monetisation schemes have become much better exemplars of the model than the thinly veiled Skinner Boxes of the past, it's been hard to shake those slightly grubby associations in many people's minds.
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