Ubisoft: "If there is no value in gen AI for creatives, it is not going to be adopted"

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I wanted to convince Iron to come to the pub.

She is one of Ubisoft's NEO NPCs that we got to meet during GDC last month. Her task was to work with me in devising a plan to break into a building. In the game, we had a big white board in front of us with a map of the building… but I thought we'd have more fun if we did this down the pub.

"We would be more relaxed if we were down the pub," she admitted. "It's a good idea. But we need to focus."

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