It's almost a truism at this point, but there is arguably no company in the games industry that protects its secrecy quite as closely or as well as Nintendo.
Its tight control over information about its upcoming products rarely slips, and any third-party studio that has ever worked on a Nintendo property can vouch for how seriously the company takes information control and leak prevention.
The results are hard to disagree with; it's striking that the Nintendo Direct showcase which just wrapped up the nebulous (but very enjoyable) not-E3 season was filled with major reveals about which we had had no prior inkling.
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