Activision Blizzard has reportedly approved the use of generative AI tools including Midjourney and Stable Diffusion for producing concept art and marketing materials.
This is according to a recent investigation by Wired, which obtained an internal memo from Activision's then chief technology officer Michael Vance that approved the use of these generative AI tools. Vance left the role in January 2024 but still works for Activision as a fellow software engineer.
A former employee claimed the publisher "assured its artists that generative AI would be used only for internal concepts, not final game assets" and that "AI would not be used to replace them."
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