Circana reports 10% uplift in US game spending but admits "this will continue to be a difficult year"

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Circana has published its July 2024 US recap, along with its annual Future of Video Games report.

Its July 2024 findings report a 10% uplift in video game spending when compared to the same time in 2023, with the "resurgence in the market reflected across hardware, content, and accessories categories."

*projected to total market

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