Make no mistake, Xbox was the star of Gamescom 2024.
Well, that and Monster Hunter Wilds. But in terms of companies, there was no booth bigger or more involved than what Xbox had in Cologne.
Of course, it helps that Xbox's historical rivals – Sony and Nintendo – were entirely absent from the event. It was a surprise, to me at least, considering both console giants have pretty large games arriving on shelves in early September, and there is playable event code for both. Zelda: Echoes of Wisdom is playable at PAX this weekend, while Astro Bot was playable in LA back in June.
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