A number of US Latino-serving organisations have banded together to form the Latino Representation in Gaming Coalition (LRGC).
The organisation says that as 72% of US Hispanics aged 13 and older self-identify as gamers, and Latinos are 32% "more likely than other populations to consider gaming their main source of entertainment", the industry should "see us, hear us, and respects our power."
National Hispanic Media Coalition, Hispanic Heritage Foundation, Congressional Hispanic Caucus Institute, MANA, Latinx in Gaming, Hispanic Association for Corporate Responsibility and Latino Corporate Directors Association, Estuardo Rodriguez, and lawyer and Democratic representative for Texas' 20th congressional district Joaquin Castro have partnered to bring "more transparency, greater representation in industry and content for Latinos."
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